I wrote and illustrated these cartoons for clients who had complex information they needed to explain to their audience in a way that was a bit more engaging, enjoyable and memorable.
This was part of series of promotional cartoons for CopyHour.com, an online educational company that trains copywriters in direct response marketing. This was to clarify a common confusion in marketing, the distinction between a Feature, and a Benefit
List Articles are a common and effective promotional tool, and here we're just having fun with that format by flipping it a bit.
